Businesswomen

The challenge of creating a Socially Powered Business

Posted by Wendy Dashwood-Quick on March 9, 2012 | No Comments

What can you learn from IBM’s journey to ‘Going Social’?

A brilliant white paper from Techweek Europe appeared in my Inbox yesterday. It illustrates how IBM deployed Social Software to create a Social Business. IDC conducted a Social Business Survey in 2011 and the results indicate that Social Software adoption is growing. IDC partnered with IBM to help convey its evolution toward a more efficient and productive company using Social Tools.

IBM’s experience of turning it’s organisation into a Socially powered business has actually shaped the organisation’s approach to more or less everything – including organisational, cultural and process change. But what was the tipping point that helped them get there? Continue Reading…

Why resisting change could spell the end for many small businesses

Posted by Wendy Dashwood-Quick on August 30, 2011 | No Comments

Big changes are already on the way for anyone running a business, but for some the whole idea of change is something to resist at all costs.

Now not wishing to spread doom and gloom amongst you, opinion is divided as to whether or not Social Media is the way forward or not.

There’s no charge for awesomeness – using Social Media to create a buzz about your business

Posted by Wendy Dashwood-Quick on July 10, 2011 | No Comments

For a small business swimming in the online ‘Fish Tank’, it’s sometimes difficult to cut through all the noise and be seen and heard. So what do you need to get noticed using Social Media? What’s the secret of creating a buzz?

The lifecycle of a blog post

Posted by Wendy Dashwood-Quick on July 7, 2011 | No Comments

Ever wondered what happens to a Blog Post once you’ve published it?

If you’re considering writing your first blog, or don’t really understand what it can do for your business or reputation, here are a few thoughts together with a neat little diagram…

Advice For The New Kid On The Blog

Posted by Wendy Dashwood-Quick on September 3, 2010 | Comments Off

If you are new to blogging here are 10 quick top tips to get you started

So, you’re just about to set sail on that exciting journey to become a blogger. But before you get carried away, here’s a few tips to ensure your blogging efforts don’t fall at the first fence.

Continue Reading…

Why a blog is the hidden gem in your business

Posted by Wendy Dashwood-Quick on September 3, 2010 | Comments Off

How can you persuade consumers or potential clients to show an interest in your product without puttng pressure on them to buy from you straight away?

How do you get over that hurdle and build a bridge of trust so potential leads don’t run away?

Continue Reading…

How to promote your business if you’re stuck at home

Posted by Wendy Dashwood-Quick on September 3, 2010 | Comments Off

One thing about running a small business is the need to network and be seen. Small businesses, entrepreneurs, Coaches and Therapists, don’t always have a dedicated sales and marketing team. Quite often the man (or woman) at the helm does the selling as well as delivering the service. And that can be tiring.

What can you learn from IBM’s journey to ‘Going Social’?

Are you new to Facebook? A little confused as to what to actually do with your Facebook personal profile or business page? Here’s what to do if you don’t want to annoy your friends…