Question. Is it more important to be right or to be great?
E-books – Why your English Teacher will hate me for telling you this
Tagged Article Marketing, e-books, Facebook, google, Marketing, social marketing, Social Media, Twitter
7 Ways to get your business in the spotlight without blowing the budget
What lengths would you go to, to get your business on the map?
My dad was only 11 years old when he made a name for himself by breaking into the local Police Station.
Picture the scene…its June 1942 and England is at war with Germany. A Messerschmitt has crash landed on the South Downs after a ‘Dog Fight’ over the English Channel and a German airman has been captured by the Home Guard.
In the sleepy English village where my dad lived, the presence of ’A Gerry’ in the police station was big news. Which was when my Dad hatched a plan to ‘liberate’ the buttons off the Airman’s uniform. Continue Reading…
The challenge of creating a Socially Powered Business
What can you learn from IBM’s journey to ‘Going Social’?
A brilliant white paper from Techweek Europe appeared in my Inbox yesterday. It illustrates how IBM deployed Social Software to create a Social Business. IDC conducted a Social Business Survey in 2011 and the results indicate that Social Software adoption is growing. IDC partnered with IBM to help convey its evolution toward a more efficient and productive company using Social Tools.
IBM’s experience of turning it’s organisation into a Socially powered business has actually shaped the organisation’s approach to more or less everything – including organisational, cultural and process change. But what was the tipping point that helped them get there? Continue Reading…
E-books. If you can talk you can write
Do you avoid using reports, blogs or e-books to promote your expertise because you believe you can’t write?
Granted if you were the class drop-out (like I was for a while) – that’s understandable. But I’ve heard people talk very negatively about their writing ability, and the mere thought of creating a report felt like an assault on the north face of the Eiger.
But writing isn’t an elitist activity reserved for the talented few. Just because you flunked your GCSE’s, or spent more time down the local chippy than studying, this doesn’t bar you from getting some writing under your belt. Continue Reading…
“Cupcakes anyone?” – how to create a digital giveway to tempt new prospects
What do you do to find new clients and generate news leads?
Imagine you’re a Baker and you are at the local village fete promoting your incredible cakes. The problem is that nobody knows about your stand tucked away in the corner and you’re struggling. You’re beginning to worry that you could be going home with all your stock. You could of course stand there, smiling meekly behind your stand hoping that some nice people will come by and take a look. The same dilemma is faced by many businesses whether they sell cakes or not… Continue Reading…
Stop being annoying. Some Facebook Do’s and Dont’s
Are you new to Facebook? A little confused as to what to actually do with your Facebook personal profile or business page? Here’s what to do if you don’t want to annoy your friends…
I’ve come across dozens of people who haven’t the foggiest idea what to do once they’ve signed up to Facebook. Beware! If you are unaware of Social Media etiquette, you could unwittingly make simple mistakes. These could impact on your reputation and ability to attract and keep your Facebook friends.
Here are a few hints to ensure you get the most from Facebook. Continue Reading…
The lifecycle of a blog post
Ever wondered what happens to a Blog Post once you’ve published it?
If you’re considering writing your first blog, or don’t really understand what it can do for your business or reputation, here are a few thoughts together with a neat little diagram…
Why a blog is the hidden gem in your business
How can you persuade consumers or potential clients to show an interest in your product without puttng pressure on them to buy from you straight away?
How do you get over that hurdle and build a bridge of trust so potential leads don’t run away?