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E-books – Why your English Teacher will hate me for telling you this

Question. Is it more important to be right or to be great?

If you write blogs or produce brochures and reports to promote your business, please don’t be boring.  I mean boring to the extent that everything is perfect and the grammar hasn’t put a foot wrong. Result – Corporate blandness that looks and sounds like all the other brochures knocking around. Because correctness isn’t necessarily the way to attract new clients… Continue Reading…

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E-books. If you can talk you can write

Do you avoid using reports, blogs or e-books to promote your expertise because you believe you can’t write?

Granted if you were the class drop-out (like I was for a while) – that’s understandable. But I’ve heard people talk very negatively about their writing ability, and the mere thought of creating a report felt like an assault on the north face of the Eiger.

But writing isn’t an elitist activity reserved for the talented few.  Just because you flunked your GCSE’s, or spent more time down the local chippy than studying, this doesn’t bar you from getting some writing under your belt. Continue Reading…

The lifecycle of a blog post

Ever wondered what happens to a Blog Post once you’ve published it? 

If you’re considering writing your first blog, or don’t really understand what it can do for your business or reputation, here are a few thoughts together with a neat little diagram…

 

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Why a blog is the hidden gem in your business

How can you persuade consumers or potential clients to show an interest in your product without puttng pressure on them to buy from you straight away?

How do you get over that hurdle and build a bridge of trust so potential leads don’t run away?

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How to promote your business if you’re stuck at home

One thing about running a small business is the need to network and be seen. Small businesses, entrepreneurs, Coaches and Therapists, don’t always have a dedicated sales and marketing team. Quite often the man (or woman) at the helm does the selling as well as delivering the service. And that can be tiring.

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