What can you learn from IBM’s journey to ‘Going Social’?
A brilliant white paper from Techweek Europe appeared in my Inbox yesterday. It illustrates how IBM deployed Social Software to create a Social Business. IDC conducted a Social Business Survey in 2011 and the results indicate that Social Software adoption is growing. IDC partnered with IBM to help convey its evolution toward a more efficient and productive company using Social Tools.
IBM’s experience of turning it’s organisation into a Socially powered business has actually shaped the organisation’s approach to more or less everything – including organisational, cultural and process change. But what was the tipping point that helped them get there? Continue Reading…
